Point of sale marketing is a useful business optimization tool. It includes activities such as the preparation of goods, product positioning and advertising and promotional activities. Through this approach you can differentiate yourself from your competition in the same category, create comparative advantages, make use of additional advancement opportunities, improve product visibility, which is important to consumers when they are shopping. The sales staff at the point of sale place products on shelves, monitor and refill shelves and take care of their freshness, oversee price relevance and accuracy, maintain correct warehouse stock levels, look after the availability of promotional materials, provide information on promotions and take care of other products. When this is properly supervised and done, the products on the shelves become more attractive to customers, eventually leading to better business outcomes.
If the products are not displayed according to the planogram and standards, the company will make a lower profit. If the promotional materials are not on display and visible, the number of potential customers will fall, as well as if other POS marketing activities are not performed. Apart from developing POS marketing strategies, we provide our clients with additional, helpful information such as the current prices and promotional activities of the competition. We can also draw up and attach a photo-report.
The first step is to prepare a project plan and a detailed handbook. The sales team start their work at the point of sale according to instructions and plans. After a specific period, we will evaluate the new approach and prepare an analysis report for the client.
Point of sale marketing services are used by many industries to increase brand and product awareness and to drive better sales results at the point of sale. In the visual sense point of sale marketing creates and uses attractive, engaging shop windows as a sales technique. The visual approach can contribute to the reduction of the number of employees and the increase of the return rate per square meter.
With this approach products are presented to customers in a creative, visually attractive way in order to entice and attract them even more. Our services also include recommendations as to how to design the interior and how to keep shop windows fresh and interesting. We monitor new trends in consumer behavior, in point of sale business activities and we give recommendations which are in line with the times and the global practices.
We organize and manage different marketing events and promotions in order to raise customer awareness of a product or brand, which lead to generating sales and creating brand loyalty. Promotions are a valuable method of raising brand or product awareness, which evoke positive emotions within consumers and the brand. Our goal is to create closer relationships between consumers and brands by engaging them through free sampling in stores or through fun, interactive marketing campaigns taking place on location or online that can be remembered with positive emotions.
Experiential marketing or event marketing is a marketing strategy we use to invite the consumer to directly participate in the brand with the help of brand ambassadors. This is by far more effective than seeing an ad somewhere. Experiential marketing engages the consumers’ “senses” so that they become a part of the campaign. It is safe to say that experiential marketing really is “experience” marketing that results in the consumer having an experience with the brand along with the awareness. This may include a live interaction through events or social media in order to drive awareness and engagement through interaction, which results in a sampling gifting or a reward.
The goal of every marketing campaign is to raise product awareness or to increase its appeal on a new target market. The advantage of promotional marketing is that it is valuable to new and existing customers alike – it gives new customers a reason to try the product for the first time, while building loyalty in existing customers. We also design specific promotions during live communication between customers and salespeople, which stimulate the purchase of additional products.
Organized in stores and other locations and engage staff to promote products / services on that location.
Involves a team sent to key prominent places who distribute products or promotional materials.
Involves a team responsible to promote and distribute product samples in order to raise brand and product awareness. This can take place at the point of sale or on the street.
Promotions on specific locations in order to raise awareness.
A point of sale audit or inspection is a review performed to ensure its conformity with operational standards and norms. At the same time we check the design of the store, the use of POS materials, the dress code, the visual presentation of the store, its interior, exterior, etc.
Before an audit, we perform analysis and preparation which include the examination of the client’s company standards and business and industry characteristics. After written consent to conduct the inspection has been obtained, the personnel that will carry out the inspection is instructed, tested and certified.
When the project has ended, we draw up and submit an analytics report on the status of every point of sale, which includes audio and video files, photos, signed checklists, questionnaires containing subjective and objective questions, as well as other documentation.
This tool is regularly used by: producers, suppliers, store owners, franchisees, partners, salespeople and other parties who find it is in their business interest.
