Qualitative methods vary according to the way they are applied:
With telephone surveys Client gets full support in development of questionnaires, in the implementation of phone interviews and in the extraction and analysis of collected data.
Thanks to this methodology we are able to conduct phone interviews with the highest levels of quality and accuracy, granted by the lack of administration mistakes. We reduce the length of interviews fieldwork and data collection timings. We provide you at any time with polls, statistics and reports related to the survey in total transparency.
The main advantages of telephone surveys are efficiency, relatively low costs, the availability of a large variety of tools for quality control as well as the possibility to interview any hard-to-reach categories of respondents. All conversations are recorded and the audio recordings can be listened to at a later date.
During telephone surveys, calls can be made to randomly generated numbers and also to specially selected respondents that have been previously provided by the customer.
Is an online methodology that allows to interview in a very short time a really wide sample of respondents, which, in many case, are also statistically relevant.
The respondent fills out an electronic form without the prompting of an interviewer, it is possible to share with the respondent’s multimedia stimuli (images, videos, links, etc.) related to Client products and services or to the competition’s ones, with the purpose of obtaining direct and spontaneous information. The completed questionnaire can be sent by e-mail or posted on the website.
Through this type of survey we can reach general population (i.e.: inhabitants of a country in Europe or in the World, employees of a company, etc.), but, thanks to online panels, also specific groups with set prerequisites (i.e.: owners of specific types of product/object, people with peculiar familiar conditions or health status, etc.).
Moreover, being CAWI a methodology that leverages the web, independently from the width of the sample, it guarantees effectiveness in the fieldwork and in evidence collection, but also costs and timing optimization. It enables companies to explore the behaviour of Internet users – companies can then access these results in real time via the web interface. It is a method that provides a way of communicating with a more elusive audience with no geographical restrictions imposed on the research conducted.
Personal interviews are one of the main methods of collecting quantitate data.
Interviewer in person directly communicates with the respondent and the questions are based on the strictly structured questionnaire. Interviews can be conducted anywhere, at the place of work or respondent residence, on the street or in advance defined point of sale. These types of interviews help determine the level of brand popularity and brand recognition, how to define optimal product price, define customer habits, segment them on behalf consumer behaviour during shopping, evaluate market capacity, analyze consumer media benefits as to establish relationship of potential consumer to specific product or service.
Before computer, research was generally done by conducting interviews with paper and pencil. After computer revolution this was replaced by other methods of data collection. It is still used somewhere where data is collected from small sample, with non-complex questionnaires and when is simpler and faster in some special circumstances.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.